The run-up to the court verdict on the title suit in the Ayodhya dispute has seen plenty of activity built around the media. The News Broadcasters’ Association—the body representing private television news and current affairs broadcasters—has issued a set of four guidelines to all editors of member-news channels: 1) All news relating to the High…
Daily Archives: 22 September 2010
When an advertisement becomes the news
Both The Hindu and The Times of India have today run news items on the buzz created by the Volkswagen Vento “talking” advertisement that the two papers ran. And both claim they were the “world’s first” newspaper to run the ad, without mentioning the other. But, to its credit, The Times of India story also…
3 reasons why ToI-Volkswagen ad doesn’t work
Still unaware that the Volkswagen Vento ‘talking’ ad appeared first in The Hindu, Madras, and not The Times of India, and that it also appears in The Hindu Business Line, the adman turned columnist Anil Thakraney lists three reasons why the ad doesn’t work, in Money Life: 1) Getting instant attention cannot be the sole…
IJR 