Indian publications are full of facts; the fiction is in their circulation figures. Cooked up with great expertise, garnished liberally with an extra zero, certified by audit agencies which will consume any shit, and then lovingly dished out to agencies and advertisers, the number of actual copies sold is a joke. Especially with complimentary copies,…
Daily Archives: 7 July 2010
‘News is the subtlest form of advertising’
M.J. Akbar in Deccan Herald: “News is the subtlest form of advertising. Perhaps we should be generous to journalism and qualify that: news can become the most subtle form of advertising, particularly when it comes dressed in quotation marks…. “We customers of democracy buy words without enquiry about their value. This encourages those in power…
IJR 