Daily Archives: 2 June 2010

Selling the soul or sustaining the business?—II

Eights months ago, The Times of India sold the ‘O’ in its masthead in Delhi to the cellphone company MTS. Today, it is the good fortune of the cellphone company Uninor to grab its hand on ‘T’ in Bombay. *** Mahesh Vijapurkar, the former Bombay bureau chief of The Hindu, writes in to say that…