Three weeks ago India Today magazine put Lalit Modi, commissioner of the Indian Premier League (IPL) of cricket, on the cover with the line, “Billion-Dollar Baby”.
It puts him on the cover again this week, with the line “Run Out”.
Editor-in-chief Aroon Purie in his letter to readers, offers a muted mea culpa:
“Rule No. 1 of journalism: there are no gods. And if they appear to be so they usually have feet of clay.
“So it was with a fast-talking dynamic 46-year-old man who came from nowhere three years ago and became the god of cricket in India. This is none other than IPL commissioner Lalit Modi who is today embroiled in controversy.
“It is rare for India Today to fete someone on the cover for spectacular achievement and then put them on it within the same month for being in trouble. It was, however, inevitable as the IPL is not only a phenomenon that has revolutionised cricket but last week shook the government and led to the exit of one of its ministers.”