If you trust polls, trust in Indian media dips

As the blizzard of paid-for news, cooked-up results, corruption scandals, cross-media ownership, conflict of interest, etc blows across the Indian media landscape, the 2010 Edelman trust barometer shows a sharp drop in trust in the news media in India over the past two years.

# Trust in business magazines: down to 47% from 72%

# Trust in TV news: down to 36% from 61%

# Trust in newspapers: down to 40% from 61%

The survey was produced by the research firm StrategyOne and consisted of 25-minute telephone interviews from September 29 to December 6, 2009. The survey sampled 4,875 respondents in 22 countries in two age groups (25-34 and 35-64).

The Edelman survey results are exactly opposite to the findings of the national election survey 2009 by the Lokniti team of the centre for study of developing societies which found that 45% greatly trusted what they read in newspapers, and a similar number somewhat trusted newspaper reports.

Visit the website: 2010 Edelman trust barometer

Also read: Editors’ Guild on paid news, private treaties

Pyramid Saimira, Tatva & Times Private Treaties

Times Private Treaties gets a very public airing

SUCHETA DALAL: Forget the news, you can’t believe the ads either

Does he who pays the piper call the tune?

SALIL TRIPATHI: The first casualty of a cosy deal is credibility

Selling the soul? Or sustaining the business?

PAUL BECKETT: Indian media holding Indian democracy ransom

Does he who pays the piper call the tune?

PRATAP BHANU MEHTA: ‘Indian media in deeply murky ethical territory’

The scoreline: Different strokes for different folks

A package deal that’s well worth a second look

ADITYA NIGAM: ‘Editors, senior journalists must declare assets’

The brave last words of Prabhash Joshi

‘Only the weather section isn’t sold these days’

It takes 3 Idiots to call the bluff of Pauper Tigers