As the blizzard of paid-for news, cooked-up results, corruption scandals, cross-media ownership, conflict of interest, etc blows across the Indian media landscape, the 2010 Edelman trust barometer shows a sharp drop in trust in the news media in India over the past two years.
# Trust in business magazines: down to 47% from 72%
# Trust in TV news: down to 36% from 61%
# Trust in newspapers: down to 40% from 61%
The survey was produced by the research firm StrategyOne and consisted of 25-minute telephone interviews from September 29 to December 6, 2009. The survey sampled 4,875 respondents in 22 countries in two age groups (25-34 and 35-64).
The Edelman survey results are exactly opposite to the findings of the national election survey 2009 by the Lokniti team of the centre for study of developing societies which found that 45% greatly trusted what they read in newspapers, and a similar number somewhat trusted newspaper reports.
Visit the website: 2010 Edelman trust barometer