Readers take rest. Premium readers take Crest.


After weeks and months of “will they, won’t they”, The Times of India has bucked the advertising downturn and announced the launch of its “premium” weekend paper just ahead of the festival season.

This announcement appears on the front page of the paper in Bombay and Delhi, suggesting that it is initially going to be published from these two metros alone.

The announcement gives no indication of the cover price (said to be higher than the main paper) and no announcement of the title (rumoured to be Crest).

Also read: The name is Gajwani. Satyan Suresh Gajwani.

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