If it catches your eye, surely the ad’s working?


A screenshot of The Economist‘s advertising on the Indian TV station NDTV’s relaunched website, NDTV.com.

The other advertisements take the attention away somewhat, but the English headlines in a Russian-looking font (“Journalists stopped by Great Wall of China”, “Indian children increase unemployment in China,” “Russian billionaires in debt to Kremlin”) grab the eye while underlining the magazine’s international appeal.

Also read: How to get from Point B to A

Funny joke from a balding journo-blogger

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