The finest example of campaign journalism?

On the day after India’s Election Commission (EC) announced the dates for the general elections last week, every single newspaper in India predictably led with the news on page 1.

All except The Times of India.

The world’s largest selling English newspaper“, on the other hand, had a four-page wraparound announcing the second edition of Lead India, a superb campaign exhorting citizens to get their hands dirty by taking part in the “greatest democratic exercise in the world”.

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