27 years ago, San Francisco newspapers were unveiling a unique facility to enable readers to consume their morning poison over a computer. It took two hours for an entire newspaper’s contents to be downloaded, minus pictures, advertisements and graphics. And five dollars per hour for telephone time, newscasters were saying the demise of the newspaper…
Daily Archives: 31 January 2009
Eight trends in Indian magazine publishing
Anurag Batra, chairman and editor-in-chief of exchange4media group, in Magazine World, the journal of The International Federation of the Periodical Press: 01) English language publishing has disproportionate advertising revenues in regard to its readership in comparison to Indian language publications. 02) India is a low cover-price market, and the dominant revenue stream is advertising. The…
IJR 