Daily Archives: 11 July 2008

Give them what they want, even if it’s rubbish?

T.C.A. Srinivasa-Raghavan in Business Standard: “The media business is the only one where, in the standard demand function comprising price, quality and taste, the last-mentioned plays the dominent role (after price which is, of course, always important). “If consumer taste is predisposed towards rotten quality, should what constitutes good quality be re-examined? This, I think,…