GUARANTEED: 20 ways to kill a newspaper

At the World Association of Newspaper summit, Juan Antonio Giner, vice-president of Innovation, has unveiled a surefire recipe to kill a newspaper.

1. be dull and boring
2. change slowly
3. print yesterday’s news
4. don’t take risks
5. expect different results by doing things the same way
6. insult your readers
7. lie to advertisers
8. please politicians
9. cover buildings not people
10. don’t interact with audience
11. print badly
12. print poor colour
13. write long
14. don’t care about design
15. don’t care about talent
16. don’t sack bad managers
17. pay badly
18. don’t innovate
19. milk the cash cow
20. expect miracles


  1. S K Kumar

    I suddenly thought that I was reading the diary jottings of Aditya Sinha, editor-in-chief of The New Indian Express.

  2. Mysore Peshva

    I counted. The Times of India (Mumbai) has sworn by 14 of these 20 points for many years now — it is number one!

  3. babuds

    The Hindu fitted the Bill to the Tee, when I lost read it (10 years back). I do not know its present state and I do not wish to. It should thank several die hard thambis for being alive, despite its insipid and suicidal news publishing tendencies.

  4. dhurdhur

    The list could also include:

    — Plagiarise shamelessly

    — Defer employees’ pay

    — Let the bosses interfere in editorial meetings so that the editor is only required to implement his stupid ideas

  5. If Giner’s list is indeed descriptive of the reality in our newsrooms, how do we (in the interests of journalism and the business) get managers to make better decision? Or get better managers?

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