Daily Archives: 6 June 2008

GUARANTEED: 20 ways to kill a newspaper

At the World Association of Newspaper summit, Juan Antonio Giner, vice-president of Innovation, has unveiled a surefire recipe to kill a newspaper. 1. be dull and boring 2. change slowly 3. print yesterday’s news 4. don’t take risks 5. expect different results by doing things the same way 6. insult your readers 7. lie to…