An article in The Economist, London, juxtaposes the growing disconnect between a flourishing media in India and its heavy dependence on advertisers:
“More than 350 million literate Indians do not yet subscribe to a newspaper, which, coupled with rising literacy, promises a long-term boom. A recent report by PricewaterhouseCoopers estimated that India’s print industry would grow from 149 billion rupees ($3.6 billion) in 2007 to 281 billion rupees in 2012.”
Photograph: courtesy Reuters
Read the full article: Calling the shots
Sucheta Dalal: Forget the news, you can’t trust the ads either
Salil Tripathi: The first casualty of a cosy deal is credibility
IJR 
toi style article from economist – very sketchy !
check out http://www.indianmediacircus.blogspot.com/