Yes, the market is growing, but best practices?

An article in The Economist, London, juxtaposes the growing disconnect between a flourishing media in India and its heavy dependence on advertisers:

“More than 350 million literate Indians do not yet subscribe to a newspaper, which, coupled with rising literacy, promises a long-term boom. A recent report by PricewaterhouseCoopers estimated that India’s print industry would grow from 149 billion rupees ($3.6 billion) in 2007 to 281 billion rupees in 2012.”

Photograph: courtesy Reuters

Read the full article: Calling the shots

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