Daily Archives: 22 May 2008

Yes, the market is growing, but best practices?

An article in The Economist, London, juxtaposes the growing disconnect between a flourishing media in India and its heavy dependence on advertisers: “More than 350 million literate Indians do not yet subscribe to a newspaper, which, coupled with rising literacy, promises a long-term boom. A recent report by PricewaterhouseCoopers estimated that India’s print industry would…