Plus ça change, plus c’est la même chose

That’s French for the more things change the more they remain. We think we are going through an amazing boom, but Pandit Jawaharlal Nehru was saying the same in 1957. We think it is only now that the need to attract younger readers has become imperative, but the Daily Mirror was issuing television commercials aimed at the young in the 1960s.

Ditto, the competition between newspapers and television, as this news item reproduced from The Hindu of May 6 demonstrates, May 6 of 1958 that is:

“A struggle between newspapers and television was forecast by the editor of The Times, Sir William Haley, in London on May 1. He said some newspapers pretend they will not be affected by it. To meet the challenge of television, newspapers would have to “rethink our production, advertising, finances, staff policy and regain our purpose, fighting for anything we believe in, namely the written word.” Newspapers would have to become accurate when competing with television. Sir William said. “You will no longer be able to have 16 different descriptions in the Press of what somebody wore because the whole country will have seen it.”

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