Is media having an impact on US prez poll?

The mainstream media—television networks, newspaper groups, radio houses, internet behemoths, sometimes all of them owned by the same corporation—like to believe that they play a vital role in deciding how the country is run. Wisened old political commentators, in India and the United States and everywhere in between, actually think that politicians wake up every morning, read their pontifications, and then go about conducting their affairs.

On the New York TimesBloggingheads, David Corn of Mother Jones argues that unlike in the past, when the media played firm and fast gatekeepers, when “seven people” decided which way a country would vote, people now make up their minds on their own, despite the plethora of information out in the public domain.

“Four hundred thousand watch Chris Mathews on a good night; on the other hand 27 million took part in the Democratic primaries, caucuses….”

Rachel Sklar of The Huffington Post argues that the old metric does not apply, especially when voters have a variety of ways to get their cues—like YouTube and social aggregators like Digg, Clip, etc. And that although the impact of the traditional media may seem to have waned,  voters may be picking up their cues from a plethora of sources.

View the full video: Do the media matter?

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