Can the media be as amnestic as its audience?

How much of a memory should the media have? Should it take each day eagerly and feverishly as it comes and rush into judgment regardless of what it reported/opined in the previous day? Should be it be a beacon of balance, proportion, and perspective, even at the risk of alienating its audience?

Santosh Desai, former adman and MD and CEO of Futurebrands, in Tehelka:

Sachin Tendulkar scored a century (in the Sydney cricket Test against Australia) and CNN-IBN asked its viewers if he deserves the Bharat Ratna. Barely three months ago, it was asking if Sachin should retire; Rajdeep Sardesai himself led the charge on that one.

“It is clear that journalists take the role of building monuments and then tearing them down with increasing seriousness. The absence of any tempering memory is striking—it is as if one is responsible for one’s opinions only for the day. Tomorrow, as someone has had occasion to say, is another day.”

Read the full piece: Presenting: A brand new opinion, every day


  1. romila

    sorry about being the typical sub, but its amnesic, right??
    the posts on this blog are really good…I have been a lurker for a while, and I do read this blog regularly for its great sense of news and writing (despite occasional digs on chennai).

  2. Apologies for being so anal, but I have issues with the usage of the word “amnestic” since it implies “Partial or total loss of memory, usually resulting from shock, psychological disturbance, brain injury, or illness.” And also “loss of a large block of interrelated memories; complete or partial loss of memory caused by brain injury, shock, etc.”.
    I am sure the author (of this title) did not intend the title to mean that the Indian media suffers from psychological disturbances or mental illnesses! To my mind, the word “amnesiac” might find better use here as it would relate to “amnesia”. Better yet would be the use of the charmingly lucid word “forgetful”, which contains a wealth of meaning in its simplicity!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.