“Hip”, “happening”, “sun-drenched”, “undiscovered”, “magical”, “eat this”, “do that” , “go there”… Why does all travel journalism seem so manufactured and artificial?
Because, says Chuck Thompson, author of Smile when you are lying:
“Almost all magazines exist for a single purpose—to move product,” he writes. “As conditioned purveyors of the sell-sell-sell mentality, magazine editors routinely dismiss story ideas if something new to sell can’t be attached to them. This limp editorial practice prevents thousands of good stories each year from seeing print and reinforces the contemporary magazine’s standing as a cleverly concealed catalog. It doesn’t matter if they’re peddling lipstick, financial services, movies, or hotel rooms. Cosmopolitan sells L’Oreal and Entertainment Weekly sells Sony Pictures the same way Delta Sky sells Delta Airlines.”
Read the full article: Smile when you’re lying
Link via Arts & Letters Daily