Tina Brown, the former New Yorker, Tatler and Talk editor who made “buzz” the buzzword of her newsroom, has given an interview to Mini Kapoor of The Indian Express.
Ten years later, what would you do at The New Yorker?
I would probably redesign it again. I might make a shorter front of the book section. I’m an admirer of the Spectator magazine in London. It does a very good job of a front that’s interesting, voices that you come to every week.
So, in the midst of TV and the Web, the ideal print content?
I would like the newsmagazines to do a longer, a much more contextual piece. They should not be just reactive. There are three kinds of pieces which interest me. One is to introduce something completely new into the dialogue. Secondly to provide some really good context. And thirdly to provide a pleasure principle — voice, attitude, irreverence are very important to create reader loyalty. And visual excitement. We have great photography out there which gets very little play.
Read the full interview: ‘I still haven’t read the definitive piece on Musharraf’s coup’