Daily Archives: 31 October 2007

‘Too much interactivity is not such a good thing’

STATE COLLEGE, Pennsylvania: As online media vehicles rev up and vroom off on the infobahn, traditional media slowcoaches seem to have hit upon “interactivity” as the magic device to slow down the upstarts. But too much interactivity can be a bad thing, especially if the content is not good enough, says S. SHYAM SUNDAR. Professor…