Think small—and think different—to think big

To reach its newsroom, you have to wend your way through cutfruit wholesalers. Its staff strength is a grand total of four. At rush hour, the place has the hushed intensity of an air-traffic-control tower. Together, they put out their reports, columns, tips, links and more on a quartet of interconnected websites.

When the editor wanted to go to New Hampshire to cover the 2003 primaries, he passed the hat around. There was $6,000 (Rs 24 lakh) within 24 hours. When a new site was to be launched, readers chipped in with $40,000 (Rs 16 lakh) which brought in the first paid employee. Another site launch fetched $80,000 (Rs 32 lakh).

Welcome to the world of Talking Points MemoJosh Marshall‘s web network that “breaks news, connects the dots, stays small”, and causes more palpitations on Capitol Hill than many of the big players.

Read the full story here: The (Josh) Marshall Plan

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