Five myths about young readers—debunked

The South African Beeld publishes JIP, a weekly insert for the youth. Gavin Rheeder, Marketing Communications Manager, debunks five myths about young readership.

1. The youth is homoegenous

2. The youth don’t read

3. The youth don’t like newspapers

4. The youth want soft issues

5. The youth want slang

Read the full story: 5 myths about young readers debunked

Link via Editors Weblog

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