Daily Archives: 8 September 2007

Don’t look a gift-horse in the mouth. Unless…

Can an advertising agency create alluring ads for cigarettes knowing fully well the dangers of tobacco consumption? Can a public relations agency spin positive stuff about a big brand company that uses sweatshops with terrible working conditions? Can an image consultant sing hosannas in praise of a petroleum bossman presiding over the destruction of the…

Five myths about young readers—debunked

The South African Beeld publishes JIP, a weekly insert for the youth. Gavin Rheeder, Marketing Communications Manager, debunks five myths about young readership. 1. The youth is homoegenous 2. The youth don’t read 3. The youth don’t like newspapers 4. The youth want soft issues 5. The youth want slang Read the full story: 5…