To reach its newsroom, you have to wend your way through cutfruit wholesalers. Its staff strength is a grand total of four. At rush hour, the place has the hushed intensity of an air-traffic-control tower. Together, they put out their reports, columns, tips, links and more on a quartet of interconnected websites. When the editor…
Daily Archives: 8 September 2007
Don’t look a gift-horse in the mouth. Unless…
Can an advertising agency create alluring ads for cigarettes knowing fully well the dangers of tobacco consumption? Can a public relations agency spin positive stuff about a big brand company that uses sweatshops with terrible working conditions? Can an image consultant sing hosannas in praise of a petroleum bossman presiding over the destruction of the…
Five myths about young readers—debunked
The South African Beeld publishes JIP, a weekly insert for the youth. Gavin Rheeder, Marketing Communications Manager, debunks five myths about young readership. 1. The youth is homoegenous 2. The youth don’t read 3. The youth don’t like newspapers 4. The youth want soft issues 5. The youth want slang Read the full story: 5…
IJR 