‘Blogging helps journos understand readers’

Should newspaper websites have blogs? Should newspaper reporters and editors blog? Does it help?

For all three questions, Ray Hartley‘s answer is, yes. Hartley, editor of the recently launched South African newspaper, The Times, blogged even while the newspaper was taking shape. Now, in an interview with the African Press Network, he says, blogging helps newspapers become better and helps their staffers understand that a newspaper is not a lecturing platform, but an “engaging platform”.

“You have to ask yourself why critics are weary of blogging. It’s not just about blogging, it’s about a change in the organizational culture of newspapers. If you understand that a newspaper is not a lecturing instrument, but rather an engagement with an opinionated audience, you understand blogging right away.”

Read the full interview here: A newspaper is not a lecturing instrument

Link via Editors’ Weblog

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