Irene Epstein was a fiery red-headed associate professor of journalism at San Jose State College in California in the 1960s and ’70s. She had one rule that she never let her news writing students forget:
“The worst mistake a journalist can make is misspelling someone’s name. How would you like it if the newspaper misspelled your name?”
And to ram home her point she had a cardinal rule in all of her news writing exercises. “You can write the greatest prose ever but misspell someone’s name and you get 0 out of 10 points for that exercise. No excuses accepted.”
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IJR 
Our penpushers commit still grave mistakes and get away with it. Who cares if few readers complain about it.