Monthly Archives: July 2007

10 ways to become a self-taught master

There’s a wonderful story T.V.R. Shenoy, the founder-editor of The Week, narrates of life in Delhi in the 1960s and early ’70s. Of walking down from his home in Green Park along with a friend towards the Central Secretariat, and playing chess along the way. Yes, chess—not on a board, but in the mind! Shenoy…

There are exactly 12 kinds of ads. This is No. 10

Donald Gunn, creative director for the advertising agency Leo Burnett has determined that nearly all good ads fall into one of 12 categories—or “master formats,” in his words. Slate magazine has a story on them. The demo. The “show the need or problem“. The “symbol, analogy or exaggerated graphic“. The comparison. The exemplary story. The…

How a business writer became a business whiz

[podtech content=http://media1.podtech.net/media/2007/07/PID_011961/Podtech_MukulPandya_KamlaBhatt.mp3&postURL=http://www.podtech.net/home/3651/mukul-pandya-editor-in-chief-of-knowledgewharton&totalTime=834000&breadcrumb=c210a25587ce49e88b6303c10d18eb25] Mukul Pandya talks to Kamla Bhatt on how he landed in New Jersey from Bombay as a business writer and ended up becoming executive director and editor-in-chief of Knowledge@Wharton, the successful online publication of research and business analysis from the Wharton School, University of Pennsylvania.

If you are as smart as you think you are…

Journalism is (mostly) about words. Wanna-be journalists shout “vocabulary” as one of the requisites to be a good journalist. The reading/viewing public thinks we are all  walking dictionaries. So, if you’re as well equipped upstairs as you think you are, surely you can guess what the good word is without letting your mind wander in…

Has Google made a misake in buying YouTube?

Time magazine called it the invention of 2006. But when Google bought YouTube, the online video sharing site, for $1.65 billion last year, Bob Tur says he was dumbfounded. “Why would Google get into bed with thieves? They’ve built a huge audience on the backs of copyright holders.” Reason: Tur, a content provider, had already…

DEBATE: Is excellent journalism bad business?

Is excellent journalism bad business? A provocative question, coming minutes after 24 journalists were applauded receiving the second Ramnath Goenka Excellence in Journalism Awards on Monday evening, was the subject of a debate held after the awards ceremony. And as a panel of editors and publishers tried to come up with their answers, President A.P.J.…

News report sparked Kalam’s wings on fire

Outgoing Indian President A.P.J. Abdul Kalam spoke at the Excellence in Journalism Awards show organised by The Indian Express in New Delhi on Monday. These are edited extracts from the president’s speech. *** By A.P.J. ABDUL KALAM Ramnath Goenka is remembered for his journalistic professionalism and promoting freedom of the media, even during the difficult…

Singer accuses film critic of ‘sexual assault’

Is there a parallel to this incident anywhere in the whole wide world of journalism? A singer gets a brief two-line, 22-word negative mention in a established critic’s review of a film starring another singer. And that results in the hurt singer outing the critic as a homosexual who, having been spurned by the singer,…

Is Google readying to make its first India buy?

Hindustan Times is reporting that Google and Yahoo may be eyeing rediff.com, the pioneering internet portal set up by Rediffusion co-founder Ajit Balakrishnan. The NASDAQ-listed company, which also publishes the weekly India Abroad newspaper in the United States, is valued at nearly $750 million (approximately Rs 3,000 crore), and rediff’s share price has gone up…

In a global village, the globalisation of news

If you’ve heard of globalisation being defined using Princess Diana‘s death—Egyptian boyfriend, Indian doctor, French driver, etc—or Thomas Friedman‘s Dell notebook–processor made in Taiwan, software in India, etc—then you will latch on to this definition of the globalisation of news as explained by a BBC editor. “An Indian man, sailing from India to China, listening…