Donald Gunn, creative director for the advertising agency Leo Burnett has determined that nearly all good ads fall into one of 12 categories—or “master formats,” in his words. Slate magazine has a story on them. The demo. The “show the need or problem“. The “symbol, analogy or exaggerated graphic“. The comparison. The exemplary story. The…
Daily Archives: 24 July 2007
To: All Express employees. From: The Editor
Nothing throws light on the state of Indian journalism better than the plight of The Indian Express. Once India’s largest selling English newspaper chain that put the fear of god in governments, the paper has been reduced to a pale shadow of its former self. The stories are still there, the spirit is still there.…
IJR 