Daily Archives: 23 July 2007

‘The audience isn’t as dumb as we think it is’

The power (and inclination) of the media to take an audience in its spell and brainwash them to do its bidding is a theme often visited by politicians and figures of power, and Al Gore is not the first to do so. But, says Frank Furedi in his review of The Assault on Reason Gore…

How a business writer became a business whiz

[podtech content=http://media1.podtech.net/media/2007/07/PID_011961/Podtech_MukulPandya_KamlaBhatt.mp3&postURL=http://www.podtech.net/home/3651/mukul-pandya-editor-in-chief-of-knowledgewharton&totalTime=834000&breadcrumb=c210a25587ce49e88b6303c10d18eb25] Mukul Pandya talks to Kamla Bhatt on how he landed in New Jersey from Bombay as a business writer and ended up becoming executive director and editor-in-chief of Knowledge@Wharton, the successful online publication of research and business analysis from the Wharton School, University of Pennsylvania.