The young shall inherit the newspaper earth

Publishers, editors and assorted paid pipers in the newspaper industry these days make a big song and dance about attracting young readers, about creating a product that will appeal to the young, because it is these young readers who will grow into tomorrow’s adults.

But, as this YouTube video of a 1960s television commercial for the Daily Mirror in London, shows publishers, editors and assorted paid pipers have been doing this for decades now. And it was probably done for decades before them, but probably not with the same panache or panic.

Link via Greenslade

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