‘It didn’t work for us. But maybe it will for you’

“Experiential Journalism” is a word that trips off many editorial and managerial tongues these days. Instead of just saying how things work, show the reader/ viewer/ listener what it does, and he or she will be infinitely more interested in your output.

A Fuji TV journalist in Japan did just that yesterday to show how an emergency device works. You can see what happened on this YouTube video, but let’s just say she had only one functional hip after providing a “360-degree experience” for her audience.

1 Comment

  1. saumya

    The hyperlink doesn’t go to the piece you’eve written about. Mind checking?

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