The base-five calendars of our magazines

Magazines, and increasingly newspapers too, love producing thick, fat anniversary issues with the “Best of” stamp on them. But does the reader care for such “shamelss self-regard”, asks Jack Shafer.

Publishers love the self-valentines because they make the anniversary issue a “destination” for advertisers—much easier to sell than the crap that’s published the rest of the year. Editors love the “looking back on our rich history”-quality of milestone mags because nobody can say no to onanism.

Read the full article here: Auto-editorial stimulation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.