Magazines, and increasingly newspapers too, love producing thick, fat anniversary issues with the “Best of” stamp on them. But does the reader care for such “shamelss self-regard”, asks Jack Shafer.
Publishers love the self-valentines because they make the anniversary issue a “destination” for advertisers—much easier to sell than the crap that’s published the rest of the year. Editors love the “looking back on our rich history”-quality of milestone mags because nobody can say no to onanism.
Read the full article here: Auto-editorial stimulation