Daily Archives: 15 April 2007

You—yes, you—are the centre of our universe

Magazines, newspapers, television channels, not to speak of the internet, are full of  “You”.  Ten ways to help you get a bod like Angelina Jolie. Stocks you should avoid in the new year. What you can do to stop global warming. How it affects you. YouTube. Your call is important to us. Your country needs…

In print, only your mom reads your byline…

Indian media houses, especially print organisations, are still to get used to focus groups, surveys, interactions, etc, as a means of making our journalism more engaging and relevant to the reader. In Britain, The Daily Telegraph  recently invited some bloggers and readers to come and meet the journalists, and Ben Fenton writes he now realises…