Ad man, editor, ad man, editor Anil Thakraney writes one of India’s more provocative columns. In this sans serif exclusive, the former editor of The Brief and Mid-Day, Bangalore, shares his 13-point sutra on how best to keep readers engaged and involved.
4. Entertain the reader, don’t just tell him things… use a lot of humour. People make friends with interesting people, not bores.
6. Always write for yourself, never for the readers. Makes the writing more honest and informal.
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