ANIL THAKRANEY on The Art of the Column

Ad man, editor, ad man, editor Anil Thakraney writes one of India’s more provocative columns. In this sans serif exclusive, the former editor of The Brief and Mid-Day, Bangalore, shares his 13-point sutra on how best to keep readers engaged and involved.

4. Entertain the reader, don’t just tell him things… use a lot of humour. People make friends with interesting people, not bores.

6. Always write for yourself, never for the readers. Makes the writing more honest and informal.

Click on the ANIL THAKRANEY button the left of the screen for the full text.

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