Why all journalists must blog

Cyber Journalist has an interesting comment attributed to Chris Cobbler, publisher of greelytrib.com:

“Blogging helps you better understand your audience. The hallmark of any blog is the ability for readers to post comments to what you write. By having this regular conversation with readers, you learn what hits and what misses.

“For newspapers that are rapidly becoming irrelevant to a growing number of people, this is a huge issue. If you write post after post that garners no response, then it ought to be telling you something. In print, we’ve been able to kid ourselves for decades that every reader is savoring every word of our prose. Online, it’s painfully clear what readers do and don’t care about.”

Howard Owens had made a similar appeal to student journalists not too long ago. Read the full article here: What J-schools and students should do 

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