How to feed your creativity

In the latest issue of PR Tactics, the journal of the Public Relations Society of America (PRSA), Jack Hart, managing editor and writing coach of The Oregonian discusses the craft of writing, and answers the key issue that stumps most “working” journalists: writer’s block.

Sometimes day-to-day work gets away from innovative thinking. Are there things that people can do to feed their creativity?

Read something new and different every day, for one thing. We all get stuck in ruts. We have things like YouTube now. Or drive down a different road, talk to a stranger or just do things to get out of your rut. Tickle some new neurons.

Then sit down and write something about it. A daybook is a good idea for a lot of people, which is just a journal where you’re jotting down thoughts about things that happen to you day by day.

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