The Independent, London, has run a 5,227 word article on the future of newspapers, in which the who’s who of publishing gazes into the crystal ball. Here’s what Piers Morgan, the legendary tabloid editor, says:
Every newspaper has a great future online. End of story. Within five years every newspaper will be free and they’ll all be online. And if they’re not, they should be. There will still be a presence in print but that will be for older readers and you will find that anybody under the age of 35 will only read newspapers online. It will be the newspapers who are the most dynamic online who win. Any newspaper editor or proprietor who believes they will escape this inevitable translation from newsprint to online will get buried. They are under a massive misapprehension. If newspapers do it right and invest now they will be successful and make lots of money. It’s not the death of the paper. It’s the morphing of the paper from a print version to online.
(The article is not available online but whoever wants a copy can borrow it from me.)